Marketing

Digital now has a clear role in marketing. Marketing strategies must be multichannel: In order to build loyalty among customers and win over new prospects, companies are using all the methods at their disposal and coordinating their activities, particularly promotional campaigns, across different media. The vocabulary and practices are expanding. Products and services are being developed with lean startup or design thinking methods, a brand strategy is managed using inbound marketing and storytelling techniques, advertising campaigns are optimised with automation and programming, etc. Marketing is also adapting to legal changes. The General Data Protection Regulation (GDPR), for example, has forced companies to better structure their practices and secure their relationship with their customers. New approaches and progress in behavioural analysis techniques and methods open up new horizons for marketing, and the use of neuroscience and big data are examples of major advances in this field.

Marketing


Customer reviews 4,5 / 5
Score calculated on a total of 738 opinions on all training courses in the Marketing field dating back less than 12 months.
 
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∨    Digital and cross-channel marketing strategy 6 courses

Knowing how to design, implement, and oversee an effective marketing strategy is essential for any company. The marketing plan must now be a multichannel one that takes into account mobile and digital avenues to reach the company’s target audiences, sell its products and services, and build customer loyalty. Orsys offers specialised training to gain proficiency in the key steps of this marketing plan and choose the right tools to achieve your goals.

∨    Brand content and brand strategy 1 courses

Creating and incrementing a brand strategy, creating content to promote your services, and launching a new product are just some of the many skills that marketing managers must hold, while regularly updating their knowledge. Orsys has created very operations-focused courses in these subjects in order to enable them to optimise their strategy and marketing mix.

∨    Marketing trends and new approaches 1 courses

Marketing is an area that is constantly changing, largely due to digital technologies and advances in behavioural analysis techniques and methods. Orsys training can help understand these trends and new approaches, such as integrating big data or neuroscience to optimise your marketing strategies.

∨    Marketing research and monitoring 2 courses

Market research and monitoring has made it possible to efficiently identify prospects, better target customers, and determine their specific needs. Orsys offers training to master these tools and techniques, ensuring greater harmonisation between what you can offer and what they need.

∨    E-commerce 1 courses

E-commerce has brought new challenges to companies, which must innovate and adapt constantly in order to attract ever more demanding e-buyers. An online purchase is contingent on a good lock and feel at the seller’s website, the quality of the customer experience, competitive prices, useful products, and synergy with in-store buying. Orsys courses address these issues and make it possible to optimise the e-commerce strategy in a multichannel setting.